Depop, a UK-based circular fashion platform, challenged us to create a bold and unconventional campaign—one that celebrated not just secondhand clothes, but the vibrant community behind them.

That challenge sparked The Traveling Closet Project, a campaign that transforms secondhand fashion into a shared creative project.

Seven garments will journey through seven UK cities, circulating within local communities. With each stop, a new participant will personalize or alter the piece before passing it on, showcasing the artistry of the Depop community.