The Jar Diaries

Copy: Kira Chick

Art: Mia Forouhari & Jasmine Zhang

Vaseline has long been known as an old-school classic. Your grandma’s brand, if you will. We were tasked with redefining Vaseline as the go-to modern life hack and a must-have for today's generation.

Introducing The Jar Diaries: A raw, unfiltered look inside the lives of young Vaseline users and the wild, unexpected ways it’s been there for them.

Case Study Video

First thing’s first: Ask Gen Z to spill their Vaseline stories and secrets in the virtual diary. (We don’t judge.)

Unfortunately, we’re the worst secret keepers in the world.

Explore the virtual diary!

What’s your secret?

There’s more where that came from.